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Domestic Wine Market Session: Allée Bleue
September 15, 2016 @ 9:00 am - 1:00 pmR400
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Want to GROW your local wine market share?
What sparks the SA consumer’s INTEREST?
How can you speak their LANGUAGE?
Take advantage of a DOMESTIC WINE MARKET SESSION in your area to unpack these and other factors that can help the wine industry grow the domestic market.
Outcomes of the Brand SA Local Marketing Strategy* will be presented by a team from The Moss Group, specialists in the field of consumer research.
09:00 Session 1
10:30 Coffee break
11:00 Session 2
*The Brand SA Local Market Strategy forms part of the Wine Industry Strategic Exercise (WISE), which aims to increase the volume of local wine sales to 525 million litres by 2025.
Total domestic wine sales grew by 8% to 389 million litres in the year ended May 2016.
Enquiries: Lee-Anne Davidson at 021 276 0460, firstname.lastname@example.org